· Technical Guides
Campaign lead routing: pool mode vs stack mode explained
Learn how pool mode and stack mode route campaign leads by calendar availability. Choose the right distribution mode for every campaign type.
#Marketing Operations
4 posts tagged
· Thought Leadership
Campaign attribution without UTMs: the email address is the tag
UTMs break on forwards. CRM tags depend on reps. Email-based campaign attribution survives every handoff. Compare four methods and find the right fit.
· Technical Guides
Campaign lead conversion: one model, every channel
One operational model turns campaign leads into booked meetings across trade shows, webinars, outbound, partner referrals, and always-on campaigns.
· Technical Guides
Outbound campaign attribution: prove what your sequences actually booked
Your outbound sequences generate replies that never get attributed. Learn how email-based attribution captures off-channel replies, forwards, and delayed responses to prove what your campaigns actually booked.