#Event Marketing

2 posts tagged

March 13, 2026 · Comparisons

Conference lead capture without the app: an email-first alternative

Four conference lead capture methods compared by cost, setup, and time to first meeting. See why an email on your banner may outperform a badge-scan app.

March 13, 2026 · Playbooks

Trade show lead follow-up that actually books meetings

80% of trade show leads never get meaningful follow-up. A three-phase playbook turns booth conversations into booked meetings using email-based scheduling.