· Integrations
Campaign attribution to CRM: webhook setup for Salesforce and HubSpot
Map SkipUp's meeting webhook to Salesforce Campaign Members or HubSpot Deals for campaign attribution. Step-by-step Zapier recipes with field mappings.
#Campaign Lead Conversion
4 posts tagged
· Technical Guides
Campaign lead conversion: one model, every channel
One operational model turns campaign leads into booked meetings across trade shows, webinars, outbound, partner referrals, and always-on campaigns.
· Technical Guides
Webinar lead conversion: from attendee list to booked meeting
The 48-72 hour gap after a webinar is where high-intent attendees cool off. A campaign email in the follow-up lets them self-select into meetings.
· Thought Leadership
Zero-handoff lead conversion: the campaign that books itself
The marketing-to-sales handoff is not a process to optimize. See how campaign email routing removes every step between lead response and booked meeting.