#B2B Sales

2 posts tagged

March 13, 2026 · Technical Guides

Outbound campaign attribution: prove what your sequences actually booked

Your outbound sequences generate replies that never get attributed. Learn how email-based attribution captures off-channel replies, forwards, and delayed responses to prove what your campaigns actually booked.

February 8, 2026 · Sales Benchmarks

Form-to-meeting drop-off rates: the B2B benchmarks every sales team should know

Most B2B teams lose 50-70% of leads between form submission and meeting booked. See the benchmarks and calculate your own form-to-meeting conversion rate.